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5 Effective Link Building Strategies in 2021


If you want your pages to rank in organic search, you need to acquire backlinks. However, your web pages won’t rank just by obtaining more links, you need quality links and that means using the right tactics. Below are five effective strategies to build your link portfolio. 

1. Unlinked Brand Mentions

One way to acquire relevant links is to find unlinked mentions of your brand. A website that already mentions your company is more likely to link back to your site to provide more context. When searching for unlinked mentions, remember that your brand name is not the only way your company may be mentioned. Other ways include employee names, employee quotes, old brand names, or unique services you offer. 

2. Image Link Building

Image link building is a similar process to acquiring unlinked brand mentions. You can find where websites are using your images online and ask if they could cite the image with a link back to your site. Thank them for sharing your image, and ask if they could provide more context to users who want to learn more about where the image came from. Search for old and new logos, brand imagery, product photos, or company buildings. 

3. Competitor Backlink Analysis

Although an older method of acquiring backlinks, a competitor analysis is still an effective strategy to find relevant link opportunities. Any site that links to your competitor should link to you as well. However, stay away from lower-quality backlink profiles. You need to make sure competitor link opportunities add value to your website like any other link prospect. You can look for competitor backlinks through SEMrush, Majestic, and Ahrefs to help you analyze and acquire new links. 

4. Broken Link Building 

Broken link building is the technique of finding broken links on websites, and suggesting a page of your own as a replacement link. Your page needs to be a relevant and a quality link in order to replace the previous. Also make sure that the page you found the broken link is still being updated regularly. Because you are helping the webmaster by reporting the broken links, the odds of a backlink back to your website is much higher. 

5. Resource Pages

Resource pages contain a list of links and resources that website owners think are beneficial to their audience. The goal of resource page link building is to get your website included on that page as one of the resources. Audiences tend to find resource lists more credible, which means there’s a greater likelihood of people clicking and seeing your link. To find relevant resource pages, search for your industry keyword terms plus “helpful resource” or “resource list.” 

Link Building Services in New Jersey

If you are looking to build your link portfolio, start working with Today’s Business in Pine Brook, NJ today! We offer Search Engine Optimization (SEO) services where our team diligently works on acquiring your company quality backlinks. Contact us to learn more about our SEO and digital marketing services so you can start seeing results!



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