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Reimagining Digital Marketing Mascots | Today’s Business


Back in the pre-COVID days of everyone in the office, Today’s Business’ Jake Romano (Instagram) would have fun doing themed whiteboard art, starting with Google’s “bot.” From this bore the idea to expand on the fun and share some ideas online. Below you’ll find six cartoons Jake decided to do as an homage to both Google and some popular Digital Marketing Tools.

1. Google’s Bot

Tipping the hat to Google’s spiders crawling over the internet

2. OptinMonster

optinmonster mascot drawing
OptinMonster continues to be one of our favorite lead gen tools for interstitials

3. Screaming Frog

drawing of screaming frog mascot
You may not know what Screaming Frog could possibly be the first time you hear of it, but once you use it, you’ll never find a better value for an SEO tool.

4. Sprout Social

drawing of sprout social mascot
Sprout helps any businesses see their social profile grow.

5. SpyFu

mascot concept for spyfu
SpyFu has some of the most user friendly keyword research tools on the market.

6. Raven Tools

raven seo tools mascot drawing
Raven Tools was the original SEO tool for many SEOs that can remember the days when Yahoo still mattered, and continues to still go strong.

What Fun Do You Want to See Next?

One of the favorite things that our team loves doing, regardless of department, is getting creative. Give us some new digital marketing mascots to add, or let us know of another project entirely you’d like to see. Got a marketing problem as well? Even better, we always have our doors open to anyone who wants to talk digital marketing, give us a ring today.





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