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Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers

“From Sephora co-locating in Kohl’s to Apple in Target stores, these collaborations bring complementary customer traffic and added income, especially for the host retailer,” said Burt Flickinger III, managing director of Strategic Resource Group. It’s also a way to get shoppers to visit stores more frequently, he said.

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